Marketing scholar and innovation-ecosystem leader. President of the Association of Indonesian Business Incubators (AIBI) and Director of the UNS Innovation Hub — connecting research, entrepreneurship, and market impact across Indonesia.
With over seventeen years in the marketing field, I bridge academic research and real-world innovation — teaching, publishing, and building the ecosystems that turn ideas into market-ready ventures.
As an Associate Professor of Marketing at Universitas Sebelas Maret (UNS), I teach, research, and supervise across the undergraduate, master's, and doctoral levels, and I chair the Center for Digital Economy, Marketing and Consumer Insight (CDEMCI). My research has secured national funding from BRIN, Bank Indonesia (RGBI), and the Ministry of Higher Education.
Beyond the university, I lead a nationwide innovation agenda: as President of AIBI, I coordinate a network spanning 190+ incubators across 30+ provinces, and as an expert advisor to the Ministry of Higher Education and the Surakarta city government, I help universities move research from the laboratory to the market.
Assessing university innovations (TRL 6–9) for market readiness — demand, competitive positioning, go-to-market, IP-to-business-model alignment, and investment readiness.
Reviewing university innovations end-to-end and translating prototypes into investable, industry-ready solutions with clear KPIs and milestone roadmaps.
Leading a nationwide network of 190+ incubators across 30+ provinces supporting 12,000+ startups — advancing commercialization through standards, capacity-building, and cross-sector programs with ministries and industry.
Running UNS's business incubator across pre-incubation, incubation, and acceleration — from problem–solution fit and market validation to IP, spin-off structuring, and investment readiness.
Teaching and researching marketing strategy, communication, innovation, and entrepreneurship; supervising S1, S2, and S3 students toward publications and collaborative research.
Full record — Scopus Author ID 57212133669 · SINTA ID 6651603 · NIDN 0608058302
Delivered the Indonesia Country Sharing on the national incubator ecosystem coordinated through AIBI, alongside senior science-and-technology leaders and innovation-policy scholars from ten emerging economies.
Evaluated international technology ventures based on founder capability, technological advancement, commercialization potential, funding progress, financial indicators, and intent to establish in Xiamen.
Coordinating a nationwide network of business incubators and supporting collaboration among universities, government, corporations, innovation hubs, and startup ecosystems.